try putting out internet-wide press releases (news articles) about your latest thing or whatever your doing. Submit these to all the news feeds and they'll feed other feeds and your articles will be everywhere within no time - with plenty of links to you. Also make sure you have Landing Pages and RSS Feeds. Try to get linked everywhere and anywhere that's related to your content. If you are doing a site on golf - try to trade links with every golf related site you can think of - or comment on golf blogs, or have your SIGnature in Golf Forums and post... just spread the word constantly and the world will hear
